Accurate, timely data is the foundation of our service.

The Synovate Aztec team of data analysts have many years experience in data checking and processing across all
channels and types of data. This, in conjunction with our state of the art production system, enables us to get it right first time, on time.

Named Account Data Processing

The Named Account Data processing services that Aztec offers in Asia provides customers with vital input into tactical and strategic decisions relating to key retailer partners. Accuracy and timeliness of data are essential to the decision making process and are the major focus in providing these services. The superior flexibility of Aztec's processing services allows customers to tailor the Named Account Data databases to reflect the needs of their users, and changes that occur in the marketplace. The availability of data and methods of analysis are constantly changing. The flexibility of Aztec's processing services means that Aztec customers will always keep pace with the market.

Data Integration

In today’s increasingly competitive marketplace it is no longer good enough to know what sales you achieved; you need to know why. To achieve this Synovate Aztec has perfected the ability to integrate data from other sources to help explain market share movements. This includes linking information such as ex-factory sales, promotional displays, advertising expenditure and weather into the one database. Sales data from other channels such as Route or Pharmacy can also be included to complete the picture.

Consultancy

The Synovate Aztec customer service team is the most experienced in the retail information industry. Our team members focus on working with a small number of individual clients, providing the analysis and experience to deliver our customers a real competitive edge.
 
 Some of our customers choose to use our industry experience in a consultancy role enabling us to get even closer to business needs, but whatever your servicing requirements may be, we have a flexible enthusiastic approach to match.

Training

Any Sales or Marketing role involves some level of data analysis. Whatever the amount, it is essential to understand how to use the available tools and data to achieve the highest quality of analysis with the greatest economy of time and effort.


Synovate Aztec offers a broad range of training courses that can be customised to suit the particular need of the customer. There are basic, intermediate and advanced levels of software training that address the user's need to understand what the software can do and where to find those functions that are most often used in data analysis and reporting. Synovate Aztec also offers customised training courses that address key business issues, such as Promotional Evaluation; Efficient Assortment and Sales Forecasting. These courses give the user a simple framework to guide them through the process of understanding the issue, reporting their findings and recommending a course of action.

Services 

Software

Data

Agency

Services

Named Account Data Processing

Data Integration

Consultancy

Training