Synovate Aztec

Software

The explosion in data we have experienced over recent years has placed increasing demands on software applications. Not only have Aztec been able to meet these demands, we have proven ourselves to be at the forefront of new technology and applications.

Our team of software developers are experts at balancing powerful analyses with easy to use, friendly interfaces. The result of this can be seen in the popularity and success of our applications today across all levels of users.

Synovate Aztec recognises that different users have different data analysis needs, and our software tools have been designed with this in mind.

For users requiring quick and easy access to regularly updated standard reports we have developed AZTEC SmartView. The AZTEC SmartView application delivers instant high quality reporting in tabular and graphic formats. Reports are customised to individual companies’ specifications, and are run at the click of a button.

For users who require the ability to work with the information at a deeper level, we have developed AZTEC Temple. AZTEC Temple is a powerful interactive tool designed to let users build their own reports either manually or via report wizards. The AZTEC Temple interface can also be pulled directly into Microsoft Excel and PowerPoint applications via the AZTEC Habenero link.

The Internet provides a perfect platform to handle the increases in data volume and industry demands for faster access to current information. Synovate Aztec have 2 Internet based services, Woolworths on Web and AZTEC on Web which members can access via our website.

AZTEC Smartview

High quality summary reports are delivered via an extremely easy to use interface. Simply select the category, report style, state and account that you wish to view, and hit the run button. Reports can be viewed on screen, exported to Microsoft Excel or PowerPoint, or sent directly to the printer.
A batching function enables multiple reports to be run at once across different accounts, states or even categories. Reports can be graphical, tabular, or a combination.

Typical report styles include:

Manufacturer / Brand share graph
Executive Summary
Item / Brand Ranking
Ranging Summary
Business by Account
Distribution Gaps and Potential Value
New line Opportunities and Potential Value

AZTEC SmartView is a very popular application with users of all levels due to its simplicity and speed.

AZTEC Temple

Whether you are a very heavy or infrequent user of scan information, AZTEC Temple has the interface that will suit you.

QUICK AND EASY

Infrequent users can access standard reports via a menu based "Report Wizard". This module provides users with "guided analyses", where report templates are set up and the user simply chooses the data he or she wishes to fill these layouts. There are a number of commonly used report styles, including actual sales, shares, promotional pricing and elasticity, ranging and SKU level analyses.

POWERFUL FUNCTIONALITY

The interactive interface allows users to easily perform complex analyses, and produce output in clear, understandable formats. There are advanced sets of measures and formulas to select from, plus the ability to create custom measures & totals on the fly. The "Rules" tab provides power users with the ability to apply

selection criteria to data selections such as:

Colour coding data
Sorting data
Removing/keeping data
Formatting functions

AUTOMATIC REFRESHING OF DATA

The Report Book function in AZTEC Temple allows users to easily create a slideshow presentation. Report Books can contain charts, tabular reports, text, or any combination, which automatically update when viewed. This feature has several valuable time saving applications. For example category reviews and end of month performance summaries can be updated, viewed or printed in seconds!

Habenero for Excel

AZTEC Habenero provides users of Microsoft Excel a direct link to scan data. All the functionality of Temple can be accessed via a drop down Aztec menu within Excel eliminating the need for messy "cut-paste-resize" steps, or complicated linking procedures.

Habenero for Excel is an excellent tool for creating powerful analysis using all the combined functionality of Temple and Excel. The user friendly Retrieval Manager enables the easy combining and formatting of data from separate retrievals or databases for any level of user. More advanced users will benefit from the linking of Excel Macros into a retrieval, or the creation of a menu driven interface.

Habenero for PowerPoint

AZTEC Habenero provides users of Microsoft PowerPoint a direct link to scan data. All the functionality of Temple can be accessed via a drop down Aztec menu within PowerPoint, eliminating the need for messy "cut-paste-resize" steps, or complicated linking procedures.

Habenero for PowerPoint has proved to be a valuable tool for creating professional Category Review and Data Presentations, which can be refreshed at the click of a

Habenero for PowerPoint