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BANGKOK – Villa Market has
re-appointed Synovate Aztec as the
data agent for the
release of Villa named chain scan
data in Thailand on a long term
agreement.
Synovate Aztec will continue to
administer the subscription and
release of
Villa named chain data to suppliers.
Suppliers will be able to subscribe
to detailed
information relating to sales in
their categories via Synovate Aztec
user-friendly Temple
software applications.
Inventory Data
In addition to the sales data
previously released by Villa via
Synovate Aztec, the new
arrangements now include the release
of inventory data such as stock on
hand. This
exciting development will be
supported via the Internet (Aztec on
Web) and the
Synovate Aztec Smartview and Temple
software tools.
“Villa is delighted to sign this new
agreement with Synovate Aztec and we
are confident
that this partnership will greatly
assist the business decisions of
suppliers, especially
relating to inventory issues such as
reducing costs relating to expiry
dated product” said
Villa Markets Merchandising
Director, Pisit Poosanakhom.
Synovate Aztec will work
closely with the buying teams and
suppliers using the scan data to
enhance the efficiency
of category management, managing
inventory and help gain further
insight into the
business.
Villa has authorised Synovate Aztec
to contact its suppliers to discuss
this exciting
development. In the meantime, please
contact Chanet Samatsuwan, Business
Development Manager, at
Chanet.Samatsuwan@aztecasia.com
should you have any
queries. Synovate Aztec has worked
with Villa since the beginning of
2005.
Requests for further information
regarding this Press Release or
Synovate Aztec in
Thailand can be addressed to
Justin.Inwood@aztecasia.com
About Synovate Aztec
Aztec was established in 1995 and is
a leading provider of scan data
services in Australia,
New Zealand and Asia. Synovate Aztec
supplies market research services to
manufacturers and brand owners based
on grocery, liquor and pharmacy
retailers’ EPOS
or ‘scan’ data and has built a
reputation for excellence in client
service, data and
software.
Aztec was acquired by Synovate in
March 2005 and was rebranded to
Synovate Aztec.
More information on Synovate Aztec
can be found at
www.synvoate.com/aztec
About Synovate
Synovate, the market research arm of
Aegis Group plc, generates consumer
insights that
drive competitive marketing
solutions. The network provides
clients with cohesive global
support and a comprehensive suite of
research solutions. Synovate employs
over 6,000
staff across 60 countries. More
information on Synovate can be found
at
www.synvoate.com
About Villa Market
Villa Market is a unique success in
Thailand. This family-owned business
began in 1974
with one store at Sukhumvit Soi 33.
Today, there are many locations in
the Bangkok
metropolitan area, and beyond. Villa
Market has gained a solid reputation
for quality and
service as the original supermarket.
More information on Villa Market
(including on-line
shopping) can be found at
www.villamarket.com
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