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MANILA - Makro Philippines has appointed Synovate Aztec as the data
agent for the release of Makro named chain scan data in the
Philippines.
Commencing in October, Synovate Aztec will administer the
subscription and release of
Makro named chain data to suppliers. Suppliers will be able to
subscribe to detailed information relating to their sales in their
categories via Synovate Aztec user-friendly Temple software
applications.
“Makro is delighted to sign this cooperation agreement with Synovate
Aztec and we are confident that this partnership will take the
business decisions of suppliers’ customers – as well as for Makro –
to the next level” said Makro Philippines President and Managing
Director, Bunny Khurana Synovate Aztec will work closely with the
buying teams and suppliers using the scan data to enhance the
efficiency of category management and help gain further insight into
the business.
Makro has authorised Synovate Aztec to contact its suppliers to
discuss this exciting development. In the meantime, please contact
Eliza Wong at
eliza.wong@aztecasia.com
should you have any queries. Synovate Aztec has worked with Makro
Thailand since early 2006.
About Synovate Aztec
Aztec was established in 1995 and is a leading provider of scan data
services in Australia,
New Zealand and Asia. Synovate Aztec supplies market research
services to manufacturers and brand owners based on grocery, liquor
and pharmacy retailers’ EPOS or ‘scan’ data and has built a
reputation for excellence in client service, data and software.
Aztec was acquired by Synovate in March 2005 and was rebranded to
Synovate Aztec.
More information on Synovate Aztec can be found at
www.synvoate.com/aztec
About Synovate
Synovate, the market research arm of Aegis Group plc, generates
consumer insights that
drive competitive marketing solutions. The network provides clients
with cohesive global
support and a comprehensive suite of research solutions. Synovate
employs over 6,000 staff across 60 countries. More information on
Synovate can be found at
www.synvoate.com
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